Tuesday, September 13, 2016

Rushkoff, Program or Be Programed, II. Place [1/3]

After reading chapter 2 of Rushkoff's Program or Be Programmed, it reiterated how a network can remove you from your surroundings and place you in a different time and space that centers around digital devices and media. But like Gina, the current generation mainly focuses on how many 'likes' or 'followers' they have on their accounts. Quantity is more important than quality to this generation  This can hinder how they develop their social skills with other people in person. Strangers can meet online and have a connection while chatting online. But when they meet in person for the first time, it may be awkward and they may feel disconnected. From a personal point of view, a network is a great source for long-distance communication but like Rushkoff states, it differs from real interaction, which cannot be replaced. 


I also thought relating media with locals and non-locals was interesting. It seems out of date to state that the mass media favors the mass production and marketing over the local production. While watching TV, there are commercials that supports the local merchants. It encourages people to buy local and support local business by having 'shop from your local business days'. But then again, like Rushkoff mentions at the end, we are the ones, in the end, choosing which side we take. We have the knowledge and the power to choose whether we program or be programmed.

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